Why Businesses Should Consider: Baobab Powder, The Nutrient-Rich African Superfood

If you’ve heard of Baobab powder, you know it is a natural, nutrient-rich superfood native to West Africa. Derived from the fruit of the baobab tree, also known as the "tree of life," baobab powder has a unique, tart flavor and is a good source of vitamin C, fiber, and antioxidants. It’s been helping communities for centuries by being a sustainable source of food and medicine. In recent years, it has gained major popularity, which is mainly because businesses can conveniently export baobab powder to consumers all over the world. Western Europe, in particular, has seen a massive rise in baobab powder demand, with an annual value forecast of 6.3% growth each year (2017 to 2027). Not to mention the projected per-year volume increase of 2.6% during the same time period.

However, let’s not forget about the US. Moving across the pond, we see similar growth forecasts, with an annual increase of 3.1% through to 2027, which isn’t surprising considering that North America was the biggest baobab powder market in 2021. 

In this article, we will delve into the potential benefits of baobab powder, its various use cases, and why businesses, like yours, should consider incorporating it into product lines.

The Key Benefits of Baobab Powder: A Nutritious and Sustainable Ingredient

Baobab powder is a rising star in the world of natural ingredients. Here are some key benefits of Baobab Powder to consider:

• High in vitamin C: It has 10 times the vitamin C of an orange by weight. Also, just a tablespoon of baobab powder, which provides 24% of your recommended daily amount of Vitamin C, has one of the highest concentrations of vitamin C of any fruit, making it an excellent source of this essential nutrient that supports the immune system, promotes healthy skin, and protects against oxidative stress.

• Good source of fiber: Baobab powder is high in soluble and insoluble fiber, which is vital for you to maintain a healthy digestive system and regulate blood sugar and cholesterol levels.

• Rich in antioxidants: Baobab powder is a rich source of antioxidants, which help to protect cells from damage caused by free radicals and reduce the risk of chronic diseases such as cancer, heart disease, and diabetes.

• Versatile in the kitchen: Baobab powder can be used in a variety of ways in the kitchen, including adding it to smoothies, baked goods and even using it as a natural sweetener. Its tart flavor pairs well with sweet fruits, and it also can be used as a nutritious boost to savory dishes, such as soups, stews, and sauces.

• Low in Sodium: In modern diets, we consume too much sodium. Thankfully, baobab powder has an extremely tiny amount of sodium (10mg per 100g), making it a good choice when looking to cut back.

The Versatility of Baobab Powder: Use Cases and Benefits for Businesses

Use Cases for Baobab Powder

Baobab powder is a truly versatile ingredient that you can use in a wide range of food and beverage products. Some potential and popular uses for baobab powder include:

• Smoothies: Baobab powder can be added to smoothies to provide a boost of fiber and antioxidants. Its slightly tart and citrusy flavor pairs well with a variety of fruit flavors.

• Juices: It can be mixed into juices to add a dose of nutrients while helping to create a unique flavor profile.

• Baked goods: Baobab powder can be incorporated into baked goods such as bread, muffins, and cookies to add nutrition and a subtle flavor.

• Toppings: It can also be used as a topping for oatmeal or yogurt to add a crunchy texture and a burst of flavor.
• Sports Nutrition Bars: Up-and-coming trends such as nutrition bars are using baobab powder to add extra health benefits.

Why businesses should consider Baobab Powder

Baobab powder is not only versatile when it comes to pairing with different foods and drinks, but it is also a nutritionally dense ingredient that has a lot of health benefits to offer (as we’ve shown you). 

However, from a business perspective, what are the key reasons why you should add it to your shelves or put it in your products? Let’s take a look:

• High Nutritional Value: This cannot be understated. Baobab powder is a good source of dietary fiber, with a single serving providing up to 25% of the recommended daily intake. 

• Antioxidant Properties: The antioxidants in baobab powder may help to protect cells from oxidative stress and reduce the risk of certain diseases.

• Prebiotic Benefits: Baobab powder has prebiotic properties, which means it can help support the growth of beneficial bacteria in the gut. This can improve digestive health and overall immune function.

• Versatility: Baobab powder can be easily added to a variety of food and beverage products, making it a great ingredient for businesses to work with.

• Sustainable Sourcing: Baobab trees are a sustainable and renewable resource, making their powder a good choice for businesses that are looking to source ingredients ethically. One of the reasons why they’re so sustainable is because they can live and produce fruit for up to 3,000 years! Therefore, businesses can support sustainable agriculture practices and contribute to the economic development of African communities by purchasing baobab powder.

• Increased Demand: The global market for baobab powder is set to grow to $10 Billion by 2027. Therefore, it’s easy to see that the powder will be a great revenue generator for businesses. 

• Low barriers to market: Easy access to procuring baobab powder due to manufacturers exploring different distribution methods has made it simple for new businesses to adopt selling it. 

• Big US customer base: 37% of the global market is solely in North America, and when you factor in that the market’s projected worth is $10475.64 thousand (by 2026), you can see there is a massive amount of consumers who want this product. 

• Opportunities in Europe: Although Europe may not have the same demand as the US, it still has been a major baobab powder importer, and the growth is forecasted to continue.

Where to Buy Baobab Powder for Your Business

If your business is looking to buy baobab powder, several procurement options are available to you:

• Online retailers
• Online marketplaces
• Specialty stores

To start with, online retailers are one choice you can use. However, for businesses needing larger quantities, online marketplace platforms such as pitaki.com are seen as the ideal option. Otherwise, you may run into consistency issues when ordering. Specializing in African agricultural products and connecting buyers and sellers of natural and organic products, pitaki.com offers a wide range of baobab powder options, with order sizes ranging from 200 kg to 1 Ton and much more. 

In addition to the convenience of ordering in bulk, pitaki.com provides extremely competitive pricing and low-cost shipping options. Natural food and specialty stores that focus on natural and organic products may also carry baobab powder with a range of options and expert knowledge of the products they sell. 

Ultimately, it is important to find a reliable and high-quality source to meet the needs of your business.

Conclusion

Baobab powder is a nutritious ingredient with health benefits that can be used in food and beverage products. It’s sustainable, versatile, and supports ethical agriculture practices. If your business is looking to incorporate healthy, natural ingredients, you always have the option of purchasing from pitaki.com. As a result, you will receive premium quality and pure baobab products in the quantity you need, such as baobab powder.  And at the same time, you’ll be supporting small businesses and sustainable sourcing practices.